I am 61 and I have Lupus, back pains and arthritis in my knees and hips. The heat and the humidity in Florida aggravate my condition, making me very tired and achy. I take about 2 ounces per day and my husband really notices it when I am not taking it regularly. The Hawaiian Herbal Blessing Noni juice is very beneficial to me.

Before, it was hard for me to be active at all, including doing simple things like housework and making dinner. Now that I am taking the noni, I don't ache and can swim for exercise 3 or 4 times per week. I have also noticed my moods have improved and my blood pressure is down. I was taking 240mg of Verapamil, a blood pressure medication, and my doctor has now reduced the dosage to 180mg..... Sally Crowley, 61, Florida

Noni Frequently Asked Questions

Q: What is Noni?

A: Noni (Morinda Citrifolia) is a tropical fruit with approximately the size of potato that has a lumpy appearance and a waxy, semi-translucent skin that ranges in color as it ripens from green to yellow to almost white. The plant, indigenous to India, Malaysia, and Southeast Asia, is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high. It is high in antioxidants, and for centuries, the noni fruit has been an antioxidant rich resource considered to have healthful benefits by generations of people.

Q: What are the benefits of Noni?

A: There are three beneficial key areas on noni: the fruit, leaf and seed. All those part of noni are good for immune system support, anti-inflammatory, improved circulation, improved cleansing/elimination, cellular repair/regeneration, relief from pain (analgesic), and anti-bacterial/anti-fungal action.

Noni fruit seems to act indirectly against abnormal growths, primarily through immunestimulatory effects. Noni fruit is relatively high in potassium (K), which is associated with many health benefits. Potassium promotes healthy heart rhythm, muscular contraction, nerve function, energy production, and fluid balance.

The seeds are a source of phospholipids, which are important in aiding your senses: touch, balance, hearing, taste, and so forth. Research has shown that linoleic acid, an essential fatty acid, is a powerful ally in skin hydration and health. The seeds of the noni fruit are especially rich in linoleic acid, which is absorbed easily through the skin.

Noni leaves are rich in antioxidant were dried out and used internally as a tea to treat a variety of discomforts and to aid in digestion.


A: Since 1995, Hawaiian Herbal Blessings, Inc., (HHB) has been the producer of 100% Pure Hawaiian Noni Juice, Noni Powder, and other Noni products. We use only the ripe Noni fruit in our manufacturing process, selecting the best ecologically fruit available in the Hawaiian islands. Our company and its founder, David Marcus, are dedicated to preparing and providing at a fair and reasonable cost the plants and herbs that Hawaiians have used for centuries in the traditional healing arts practiced on our Islands.

Q: Does HHB Juice contain added sugars?

A: All natural juices have natural fructose which is sugar. We do not add any sugar, water, or other additives on our Noni Juice.

Q: Is HHB Juice safe for pregnant women to drink?

A: Yes, it is safe! Pregnant women have taken Noni Juice without any difficulties, and have reported health benefits from taking Noni Juice while pregnant.

Q: What is the shelf life of HHB Noni Juice?

A: The best shelf life of an unopened bottle of HAWAIIAN HERBAL BLESSINGS Noni Juice is 2 years from the manufacturing date. The "Best Before" date is printed on the white sticker, in the bottom area of the bottle itself. It is printed in this format: MM/YY.

After the bottle is opened, the bottle should be refrigerated and will remain good for up to 12 months. Noni juice will not be harmful for human health even it kept out of refrigerator for long period of time. Our long fermentation process is similar to making a vinegar soy sauce or wine.

Q: What is the difference between Tahitian and Hawaiian Noni?

A: There is not much difference between noni fruit grown in Tahiti and noni fruit grown in Hawaii, or any other place for that matter. Noni is a gift to mankind and it grows in many places, from Hawaii to Tahiti to China to India. But it is the very same plant, although the Hawaiian Noni fruit does tend to be larger. It is like oranges: are Florida oranges better than those grown in California?

Like any other agricultural product, the main difference is how the fruit is grown and processed. Most Tahiti noni juice is made from a frozen puree or pulverized sun-dried noni powder, and then reconstituted with dilutants such as water and grape or blueberry juice. Our noni is picked at its peak of ripeness, traditionally fermented for 3 to 6 months and then cold-pressed into juice. We process the fruit and juice as little as possible to maintain its medicinal integrity and healing properties. We make a 100% Pure Hawaiian Noni Juice.

The other main difference is the price. Tahitian noni is sold through a huge multi-level marketing organization, using slick advertising, and a high-pressure sales staff. Their overhead is extremely high and their prices reflect this fact. Our organization, on the other hand, consists of a small team of selected individuals who press, package, ship and sell the noni products out of our production and sales facility on the North shore of Maui. SMALL IS BEAUTIFUL!  Because there are no middlemen or brokers, and because we buy direct from farmers with whom we have a long standing working relationship, and we make our own juice, we are able to sell it much more cheaply than the Tahitian product.

Q: What is the health claim against FDA regulation?

A: United States Food and Drug Administration (US-FDA) does not recognized the medicinal applications of noni (or those of many other traditional medicinal plants). Therefore, the product must be sold only as a nutritional supplement without making any health claims. Noni products sold in EU countries are subject to EU rules and regulations. Noni juice is permitted to be sold in EU countries as a novel food.

Q: How long has Hawaiian Herbal Blessings Noni been available?

A: We have been providing high quality traditionally fermented Noni products since 1995. Our first product was "Maui Gingerade", now known as Noni Ginger Turmeric Tonic, and is still available for purchase. Hawaiian Herbal Blessings is proud to be a worldwide supplier for both raw/bulk noni juice and powder and our branded line of noni products.

Q: What part of the Noni plant is used in Hawaiian Island Noni?

A: Hawaiian Herbal Blessings uses only Grade "A" tree ripened fruits. We process these fruits following traditional Hawaiian methods in the highest standard FDA-compliant facilities for your quality assurance.

Q: What is the difference between HHB Noni Juice and HHB Noni Capsules?

A: We offer Noni in both capsule form and juice form. Which you use is a matter of personal preference. Our Noni Juice comes from the juice of the fermented noni fruit, whereas our Noni Capsules are made from the whole fermented freeze-dried fruit, including the juice, the pulp and the seeds. The Noni Juice must be refrigerated, comes in a glass bottle, has a best shelf life of 2 years, may be taken in larger "therapeutic" doses and is slightly easier to assimilate/digest. Our unique 10:1 potency capsules have an extra anti-fungal action due to the seeds present in the noni powder, are encapsulated in 100% vegetarian cellulose, have a shelf life of two years and are very potent. Both forms of Noni seem to be equally effective and we hear good results from people taking both. On occasion, a person has difficulty digesting the capsules and it is not recommended to take more than the 2-3 capsules suggested on the bottle.

Q: What does noni juice taste like?

A: Most would describe the taste somewhere between "not too bad" and "really, really awful." The kindest way I heard our noni juice described was that it tasted like smoky coconut. However, another woman told us it tasted like rancid funky cheese. Personally, we find that the smell is far worse than the taste. It also really depends on your palate and taste experiences. If you are used to certain Chinese preparations, you will have no problem with Noni. While the taste of noni juice has never been described as good, most people we know get used to the taste, and even begin to like it...just a little. If you are really concerned about the taste of noni, you can always add juice to our pure noni (like apple or cranberry) or buy one of our delicious juice blends. Check out our recipes to make better taste of Noni.

Q: I'm seeing a doctor for medical care. Can I still take noni?

A: Noni is a safe fruit with no known counter-indications or side effects. If you are currently under a doctor's care, it is important to take their advice and ask about noni and your condition.

Q: Can children take Hawaiian Herbal Blessings Noni?

A: Yes! Generally children take a smaller quantity than adults, according to their weight. Children have experienced many health benefits from taking Noni, including help with croup, coughs, eczema, auto-immune problems, diaper rashes, yeast rashes, sinus problems, constipation, and, of course, any of the reported health issues that affect adults.

Q: Can pets take Hawaiian Herbal Blessings Noni?

A: Yes! Simply open the capsules and mix with a very small amount of food, allow them to eat it first thing in the morning, and wait 1/2 hour for their regular meal. We generally recommend starting animals on small amounts, 1/8 to 1/4 capsule per day. Noni juice and noni pulp can also be applied topically.